Asus has cut the price of ZenFone 3 Max (ZC553KL) by INR 2,000 in India. Now the smartphone is available at a price of INR 12,999 in the country. The price update is applicable on both online and offline purchases of the handset. The company says that the ZenFone 3 Max (ZC553KL) will be available through famous e-commerce Indian websites such as Snapdeal, Amazon, Flipkart, as well as the retail stores including the company owned exclusive store all across the India.

Just to refresh, the Asus ZenFone 3 Max (ZC553KL) was made available for purchase back in December in India with the price tag of INR 17,999. After that the handset had received more price cuts which bring down its price to INR 14,999.

The Asus ZenFone 3 Max (ZC553KL) has a highlight feature of 4100mAh massive battery, which also supports the smartphone to double up as a power bank. Other highlight features include a fingerprint sensor on the rear panel, runs on the company’s ZenUI 3.0 skin on top and hybrid dual-SIM (Micro+Nano) support.