One year back WhatsApp introduced its subscription fee which was 99 cents. Currently it has announced to drop all subscription charges and make WhatsApp free of cost.WhatsApp management said in blogpost that this wasn’t working as most of its users do not have debit or credit card, so they remain worried about the payment issues.WhatsApp has said that in next few weeks they will exempt fee from all versions.
WhatsApp has been observing that people leave WhatsApp after one year that is why there is need to cancel fee payment on it. If you are using WhatsApp for six years, it has never asked you for fee.
WhatsApp has provided free Lifetime service to its original users. WhatsApp also collected some of the fee for this year already. After this announcement, it will not payback the fee for this year neither it will collect from the rest of the subscribers.WhatsApp will now use this service for more business purposes, which means you can now contact Airlines and Banks via WhatsApp.
WhatsApp is not in favor of third party Ads. This equals to making its consumers a product for the service. Therefore WhatsApp dismissed all such options.