Ufone entered three nominations, and was shortlisted out of 18 entries made by all the 5 telecom Ufone has once again proved how excellently it has gained superiority over others in terms of better service with low rates and creative punch lines. With the best ever “Naramsa tou hai” and “Saaf Awaz”, the telecom managed to win the PAS Awards 2015.operators.Regarding this achievement, Asher Yaqub Khan – Chief Commercial Officer, Ufone expressed,
“We have created history by competing against ourselves after the final nominations stage, clearly making us winners in any case.It’s a great achievement on part of the whole team. Moreover, it speaks volumes of complete Ufone experience of which advertising is only a part.It also demonstrates how we keep challenging ourselves to keep going bigger and better.”The “SaafAwaz” showedUfone’s network quality and crystal-clear voice services in a humorous manner; the unusual drama which has never been showed by any other commercial. Using excellent word play with the words ‘gadda’ and ‘gadha’, the commercial defines the important role voice quality plays in effective communication.The tagline ‘Naramsa tau hai’ gained immense popularity and became a viral on social media networks instantly.