Uber is the largest company that integrates riders with drivers via apps worldwide The company has recently aspiring to enter Pakistan due to the growth of telecom sector in the region. Irrespective of the hurdles lie in emerging markets, Pakistan has convinced the company to start here with transportation sector.The news itself is
confirmed by Uber while announcing jobs on LinkedIn.Undoubtedly, Lahore will be the target market of the services provided by Uber initially. Lahore has already encouraged startups like rick-shaw hailing services. Savareeis also another Pakistan-based service to ease traffic problems with ride-sharing. Uber is one such service that is likely to hit Pakistan by the end of 2015.
The entrance of such service in Pakistan mark the development in the region. The Government is also playing major role in bringing forward new technology in Pakistan as previously it did auction 3G and 4G services. Now with 20 million mobile Broadband users,PTA has finally persuaded Uber to launch in Pakistan. Both Government and users are desperately observing its reception.