Amid strong financial report on performance with a profit of 10.2 billion yen, Sony Mobile is expected to raise unit sales by 1.9 million annually which is mainly in the Europe and Middle Eastern countries. The raise is from 1.9 units to 16.5 million smartphone units.

Anticipated sales revenue would be expanded to 8 percent i.e. year-on-year 820 billion yen and that would be the record operating income for the company.

Due to reduction on operating costs and restructuring initiatives, operating outcome has ameliorated. This helped in achieving profitability because Sony Mobile focus shifted to producing high value added handsets.

Sony Mobile Communications Vice President, Middle East & Africa, Jason Smith said, “Our latest award-winning smartphone, Xperia XZ Premium, features the world’s 1st Super slow motion video capture via a smartphone at 960 frames per second, four times slower than with any other smartphone. Other products to address the mid-range of the market launched this year include Xperia XA1, the XA1 Ultra and the Xperia L1.”