After releasing its flagship product Sony Xperia XZ Premium, the company has launched today its mid-range Xperia XA1 Ultra in India. The price of new Xperia XA1 Ultra is just INR 29,990. This shows that Sony has finally decided to target the massive mid-range mobile market in India, as most of the buyers fall within this price category.

Sony to Finally Enter Under INR 30K Market in India!

Before that, the company had unveiled Xperia XA1 earlier this year, which was priced at INR 19,990.

The new Sony Xperia XA1 Ultra will be available across all Sony customer care centers as well as offline retail stores in India. The device will be available in three color variants, i.e. black, gold and white. Many other features including display are similar to Xperia XA1, which is relatively smaller in size though.

Among main specs of this new smartphone are 4GB RAM, 64GB internal storage and octa-core MediaTek Helio P20 processor.