Kinnect2 is a recently launched Social Media platform by a British Pakistani Amina Nabi for brand consumer engagement. It was launched at Kalvingore Art Gallery and Museum Glasgow. The founder and CEO of Kinnect2 said that it is necessary to seek the shifting need of social media and consumer brand engagement. There are absurd results from existing Social Media Platforms where the engagement has fallen below one percent.

Kinnect2 will soon prove a key Platform for Brand consumer Engagement.

“Kinnect2 was founded in Scotland in 2013 as a private limited company and aims to fill a gap in the market by allowing brands to retain data, which permits the creation and development of products and services that are truly needed and desired by consumers,” Amina Nabi said.

“This is first for a Pakistani entrepreneur to launch a social media platform of this scale,” expressed Amina.

“Kinnect2 will change the way marketing is done on social media, it will allow for consumer and brands to really engage and give brands the ability to gain feedback at the cost of just a click,” Nabi commented and continued that this will Kinnect2 will connect the brands with the people who desire them. This will give brands a chance to conduct influencer marketing and research, and behavioral studies making for them a way to control and learn consumers through Social Media.

She further explained that Kinnect2 will provide market research tools to engage and learn consumer analytics. This is an age of globalization where people and brands do need a platform like this where they can sit together and have the opportunity to work together through co-creation, marketing, and development, thus wining over the market.