CEO of Efferent Labs Bill Rader is of the view that to find funders is a full time job but entrepreneur could do a little about it, ‘it takes thick skin, a finger worn out dialing the phone and creative luck.’“There is power in numbers, and in the funding game, it is all about the numbers. If you have been doing this long enough, you know that it takes hundreds of introductions, calls, pitches and meetings to find the right investor. It is an expensive and exhausting effort,”said Bill.

Funding Lessons for Startups from Silicon Valley

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For an entrepreneur, there are 2 levels of funding, one the hygiene factors and second enterprise investment. The first enables the entrepreneurs, shelter, clothing and food whereas second is the required investment but these two levels aren’t properly segregated in this industrial age.

Inherent risk is there like any other deployment of funds, translating beneficiary into social security for adding value isn’t something anybody can do.