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Samsung is slowly catching up with Apple’s market share in US

  shahid nazir

Park Associate has recently revealed an interesting report based on the market share of Apple and Samsung. An amazing revelation was made despite the ban of few handsets of Samsung in US.The South Korean tech giant is getting close to the tech titan Apple. Apple currently controls 40 percent of the US mobile market in US while Samsung lies on 31 percent share and is the second most popular brand.

Samsung is slowly catching up with Apple’s market share in US.

Samsung is slowly catching up with Apple’s market share in US.

Samsung US market share is undoubtedly impressive and but the other OEMS esp. Asians and US are also entering the market and some have managed to achieve market share as well. Third place goes to LG, with 10 percent market share and others like Motorola and HTC have about 5 percent, combined.

While Globally, Sammy still leads the race by shipping total of 324.8 million units shipped in 2015, leaving Cupertino behind with approx. 231.5 million sales during the same year.

Park Associate also revealed an interesting trend that one-third of Apple users own a two years old handset while only 30 percent of Samsung users had an outdated set like this. Hence it is important for Apple to initiate more frequent sales. The reason being:

“Operators are pulling out all the tricks to encourage phone upgrades… The once-familiar two-year contract, which tied consumers to a two-year phone upgrade cycle, is gradually fading. U.S. carriers started to do away with two-year contracts in 2012, and by the third quarter of 2015, only 51% of mobile consumers had a contract, down from almost 70% at the end 2011”.

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