The Motorola Mobility CEO Rick Osterloh has said that parent company Lenovo will soon be phasing out the Motorola Brand in an earlier statement. To make this matter more clear, he again posted a statement on the official blog.According to the statement, Motorola will keep itself as a central brand in the parent company Lenovo. However, it will not send under the name Lenovo.
It will remain in charge of all smartphone engineering, design, and production within the corporation. The products will sell under the name of Moto Brand instead of Motorola as it sounds more up-to-date, plus it sounds familiar to the traditional brand name.
He also said that the packaging will bear the name Motorola here and there and logo too. However, that might not be the name that will be frequently used for marketing.
The Vibe brand will continue to exist along with Moto and Lenovo and will be found both in packaging and promotional content. This is to remind consumer that company offers a complete range of products starting from smartphones, tablets and ending up in PCs along with.