BlackBerry PRIV is struggling hard to save its face from the questionable remarks of industry analyst that why the things are not working as per anticipated. An anonymous figure from AT&T has explained that even the carrier exclusive BB PRIV offering is bringing no fortune to the company. Both AT&T and BlackBerry have anticipated strong demand of an Android phone with physical QWERTY. But as most BB users were not familiar with Android making this strategy an outright failure.

AT&T executives explains PRIV not being the solution for BlackBerry.

Moreover, the price is a very high that is leading to lower sales. The product has also failed to fall in premium category and compete Samsung’s and Apple devices of same sort. BlackBerry reported sales of 600,000 in first fiscal quarter which lagged the 8, 50,000 forecasted as per given by initial statements by John Chen.

Currently, the only question to answer is that has Android saved BB’s downfall? Meanwhile, the CEO making more announcements that reasonably priced Android BB’s will be launched before the end year. But he has also clarified that the lack of inappropriate business results will lead to exit.

With the PRIV not making a mark we can anticipate John going the either ways without hesitation.