YU is backed by the Micromax and works as a subsidiary; it doesn’t launch any smartphone since August 2016. Now Yu is back with the all new handset called Yu Yureka Black. Yu Yureka Black is set to launch today in India. The Yu has been teasing the launch on its social media platforms from a time before of its YU Yureka Black. The smartphone is available for sale today at 12:30 PM IST.

Yu launched Yureka Black in India today.

The company’s media invite came with the phrase “Break rules. Shatter stereotypes.” and “Yureka is Back with Black”, While the company chose to remain silent about the launch.

As we know that Yu Yureka has been originally launched in 2014, it seems that YU is probably relaunch the Yureka smartphone with a new design, look and upgraded features. The YU Yureka Black is available through Flipkart exclusively. From the teasers we came to know, the handset will come with the primary camera at the back with a LED flash. So, we can just see the primary camera at the back, it means the feature of fingerprint scanner will be up front. The power button and the volume adjuster are on the right side of the smartphone. It is expected that the YU Yureka Black will be priced at Rs 10,000.