Why Are 80% Dealers Unhappy With QMobile
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Why are 80% dealers unhappy with QMobile?

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On June 22,2014, QMobile conducted a dealer conference in Grand Hyatt Dubai Hotel, where 400 QMobile mobile phone dealers were invited  from all over Pakistan at the expense of QMobile. Company distributed cash prizes, Suzuki Mehran cars and Motor Cycles based on sales performance of individual dealers. These prizes were hidden annual incentive without any written commitment with dealers. Mostly retailers were unhappy even they won 5  to 10 Suzuki Mehran cars and cash prize of 300,000.

QMobile Dealer Conference held on June 22,2014 at Grand Hyatt Dubai

QMobile Dealer Conference held on June 22,2014 at Grand Hyatt Dubai

These incentives were given in the range of 1.5% to 2% depending on the earned sales volume during the period of April 01, 2013 to March 2014.  Unhappy large dealers used to give additional discount to trade to achieve highest sales figures to get these hidden prizes at the end of year. According to participants of conference more than 80% dealers have experience heavy financial loss even they have won prize of 20 to 45 Suzuki cars. QMobile management has manipulated the prizes for large wholesalers from each major city for example from Lahore they have given additional hidden  benefit to Younas Mobile, who is selling annually QMobile of worth rupees 2.5 billion. Small dealers committed heavy losses due to wrong verbal commitment of hidden sales incentive. Trade was told by the regional sales managers of QMobile  minimum 4% incentive will be awarded by the company at the end of the year. But in reality it did not happen, and retailers committed heavy loss. It is very much expected, this year QMobile will lose its sale volume all across the country when 80% unhappy dealers of QMobile will not push the QMobile to end mobile users. QMobile is now believing on aggressive TV advertising and relying on 20% large wholesalers of Pakistan who were benefitted under the table.

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