LINE, the world’s leading life platform with 170 monthly active users, has launched a new set of stickers ‘LINE Disco 82’ in Pakistan. Aptly named, the Disco 82 stickers depict the Disco era and are not only appealing to the younger generation but also to the over 30 age bracket who can relate to the disco period. 

LINE also ran a special campaign to promote the Disco 82 stickers set, through which the users could win a smartphone. All the users had to do was to gift the stickers set for free to a friend and get a chance to win a smartphone every day.

Thanks to the LINE users, the campaign was a roaring success. The contest spanned over a week and a large number of LINE users enthusiastically participated in the contest and gifted the Disco 82 stickers sets to their friends. At the culmination of the contest, 7 lucky users won a smartphone each.

“LINE is focused on building relevant user experience in regional markets. This is why we are working on LINE localized sticker sets for Pakistani users,” said Bilal Farrukh, Country Lead, Pakistan, at LINE PLUS Corporation.

He further added that on behalf of LINE PLUS Corporation, he would like to congratulate the 7 lucky winners and thank all the LINE users for their avid participation.

LINE is constantly evolving to offer more fun and exciting features for its users around the world. LINE will continue to roll out ground breaking campaigns and programs tailored specifically for local users, especially for the Pakistani market.