The latest iPhones, iPhone 8 and iPhone 8 Plus got a cold response at the stores of Apple corporate resellers. The smartphone users have commented about the matter that lack of innovation in smartphone along with the high price of devices have much influenced their decision to purchase the flagship handsets, iPhone 8 and 8 Plus. The iPhone 8 64GB variant is priced at INR 64,000 although the 256GB storage variant is available for INR 77,000. The iPhone 8 Plus 64GB variant price starts at INR 73,000 although the 256GB storage variant is priced at INR 86,000 for Indian customers.

The iPhone X, which is special edition for the 10th anniversary of iPhone, will be released in India on 3^rd November. The iPhone X will cost to the customers INR 89,000 for 64GB variant and INR 102,000 for 256GB variant. After the latest Apple flagships were available on September 29 in India, the IANS found that people, who have gathered at various Apple reseller stores in the NCR region, were hold-off by less or no innovation.