There is an interesting study done by Kantar WorldPanel which reveals that the average US consumer holds on his device for 22 months before upgrading or switching to new model. This exactly corresponds to the life of average smartphone contract by the company.

BlackBerry owner holds smartphone for longer time than owners of other handsets

It will be interesting if the demand for shorter time span reduces more in the coming years as the BlackBerry customers show a different behavior for holding their phone.

BlackBerry customers hold on to their phones longest approximately for 32 months before switching to new Berry. Lumia users are the ones who did not take more than 16 month to upgrade their device. Apple iPhone users change their iPhone after every 25 months while the Samsung takes only 18 months to switch to new version.

Kantar reveals a lot of interesting information, the customers are more inclined towards big screened iPhone 6 Plus than iPhone 6. 32% of iPhone owners have purchased a new handset. 47% of them opted for the 4.7-inch iPhone 6, and 16% bought the iPhone 6 Plus. Only 22% owners upgraded to new iPhone from July, 2013 to September, 2014. The rest of the owners are waiting for the price cut in the iPhone 6 duo after the availability of iPhone 6s duo on September 25.