Apple from the past six months is striving hard to make a substantial place in India’s market. But due to high price against the competing brands, it is unable to develop it presence. Initially the company did request to sell refurbished handsets in the market. This was declined by official authorities of India. The company also suggest for new retail outlets which was challenged by law when target of 30 percent purchase of locally manufactured iPhone will be met. Later on the government promised to give relaxation. The Cupertino giant is also starting manufacturing iPhone in the country and will soon close a deal with Foxconn.

Currently, there is another problem, which is bigger than expected. Strategy Analytics have published a report on India showing why Apple is a failure in the market. The report states there were 30.7 million smartphone shipped in Q2 2016 in China out of which 29.8 million were Android handsets. This is alarming as China is the largest market. India will soon be the second largest market in the World. Sadly, it is also estimated with less impressive figures on Apple’s part. Apple is estimated to have sold 1.2 million units, good for a share of 4.5%.

The only thing is the comparatively high price and the penetration of cheap technology in Indian market. Moreover, more Android companies are investing in the Made in India campaign where they can sell relatively lower in the local market. Apple have so far no statement on these developments. Also its efforts to lower 6s prices and introducing the relatively less priced iPhone SE, have brought no fortune to Apple in India.

Let’s see what else Apple can do to increase its share.