I rather quote Tim Cook if this is the estimate Apple has for manufacturing “You just don’t even know you need today”. Tim Cook has been high on Apple’s next iPhone 7. Seeking his overwhelming attitude we might wonder why the current iPhone sales estimates by various sources are not as high as what the Apple expects. Apple is boosting more than ever by creating an air for unanticipated specs unknown yet known.

Apple aims high on iPhone 7, orders 78 million units for manufacturing.

According to a report from Taiwan, Apple has ordered 72-78 million handset for manufacturing for current year sale. This is quite high when compared to estimates from Wall Street Journal which has anticipated a downfall in iPhone sales year over year with estimating 65 million iPhone 7 sales for 2016. This is important to note why Apple is exceeding on sales when there are no major design changes expected till 2017 neither the current rumors show a hefty change in specs except incremental upgrades.

Other rumors also suggest the same design and language of iPhone 6 and 6s, except there will be usual speed upgrades rumored dual-camera system, and even a 256GB storage model. There have also been rumors of wireless charging for the iPhone.

None of this is as unique as to support the claim” you just don’t even know what you need today”, this could be some change with carrier plans or pricing. Let’s wait and see.