It is an exciting ambition of Sharray Shams, head of smartphone business at Lenovo Middle East and Africa to achieve 3^rd player position in the Pakistan Mobile Phone Industry in very first year  which is endorsed by Arif Shafique country manager, Pakistan. Country manager announced five android smartphones , which will be available in first week of October ,2014.  

lenovo smartphone

The business plan of Lenovo is to target low end smartphones segment of Pakistan with aggressive marketing and sales promotions.  It has been observed in the industry there is huge gap in the low end smartphone segment in the price range of Rs. 10,000 to Rs. 15,000 and Rs. 15,000 to Rs. 25,000. Mostly Pakistani mobile phone users give preference to buy smartphone in these price ranges. Since Lenovo is global brand and good track record in laptops world. It is necessary to mention here Lenovo is the company which acquires IBM Think Pad few years back. They have good market share in this category worldwide.  In Pakistan, in the above mentioned price ranges major player is QMobile , Samsung is on second number and Huawei is on third position. QMobile is Pakistani brand which is giving tough time to all major brands with the aggressive advertising and sales strategies. But we have noticed QMobile is slowly losing its market share in the price category of Rs 15,000 to Rs 25,000 due to its poor quality towards Huawei and Samsung. Samsung Galaxy Star, Core 2 are  also getting  good success in these price ranges.   New local brands like GFive, GRright and Ophone are also getting small share in lower price category of smartphones.  Pakistan market is price conscious and wants to have high end smartphone features like higher resolution camera, higher speed of processor, social connectivity, wifi, endless android apps ,large display screen, etc.

lenovo 650

Lenovo will also hit QMobile smartphone. There is huge probability that Lenovo will get success to convert QMobile customers as a Lenovo customers by interactive advertising and sales promotion strategies.