Despite of Health insurance companies working in Pakistan which have only penetrated a small amount of market in a country with a large scale health problems, Easy-paisa has taken an initiative to even look for the one with meager income. It started in January, “easy-paisa Sehat Sahara Health Insurance” which is Pakistan’s first mass market health insurance product with the help of MicroEnsure and a leading local insurance company.
Easy-paisa Sehat Sahara offers simple way to improve health services by providing financial assistance for inpatient hospitalization and ill health. This is to offer an innovative to finance health to those who require it.
Unlike the conventional health system, you do not need to visit a specific hospital instead he can freely visit nearest health care center or any government or free Trust or private hospital. Also the customer is not required to provide with the documentation or medical tests. Only CNIC is required to make this insurance work for you.
Muhammad Yahya Khan, Chief Financial Services Officer and Head of Easypaisa expressed his delight while announcing this:
“The phenomenal growth of subscribers is a testament of the faith subscribers have placed in EasypaisaSehat Sahara health insurance to help bear the cost of medical care. Such a radically simple process is completely unprecedented in the Pakistani market. In under a year, EasypaisaSehat Sahara health insurance has gained intense momentum, recognition and popularity amongst the underprivileged segment of Pakistan.”
Richard Leftley, CEO MicroEnsure Holdings Limited, UK, said:
“MicroEnsure is excited to partner with Easypaisa to bring this revolutionary product to the mass market in Pakistan. It demonstrates that it is possible to make it easy to sign up, pay premiums and make claims using the mobile phone, all without the normally laborious administration associated with a financial product such as insurance. We are excited to cross 100,000 customers that have opted to buy this product and we look forward to reaching new heights in partnership with Easypaisa.”
Crossing 100K figure is definitely a major milestone accomplished with this services. In Skeptical markets like Pakistan usually the services like this are not given a good response but with figures like these coming in, there is definitely a broader spectrum ahead. You can get Easy Sehat Sahara policy by visiting Telenor Sales and Service Center or franchise or either via Easy paisa retailer. The EasyPaisa customers dial the Easypaisa helpline 3737 to subscribe for the EasyPaisaSehat Sahara Health Insurance.