Traditional media restraining in the Middle East created space for vloggers, bloggers and YouTubers where social media influencers can be seen and heard. There is no surprise that the region has a strong hold by Snapchat and YouTube as these are the top social platforms; YouTube has the highest penetration per capital in comparison to the world overall.

Social Media Influencers of Middle East YouTube and Snapchat Top Platforms

YouTube success is simply because it wasn’t under strict restraining orders like the traditional media. LojainOmran is one of the key players, a former TV host of a show named ‘Sabah El KherYa Arab’. She has 5.4 million followers and she is one of the most influential and most loved media personalities of Middle East. She is also the most followed celebrity on Snapchat in SaudiaArabia, and her user engagement is high and stronger than other celebrities.

Influencers get edge as they don’t force themselves to their audience opposite to direct advertising means. Audience has the right to follow or unfollow on social media platforms.