daraz and alibaba group
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It’s Official – Alibaba Acquires Daraz Group!

  MPC Team

Daraz Group, which is the leading and most famous e-commerce website company in Pakistan, Myanmar, Sri Lanka, Bangladesh and Nepal, has been fully acquired by Alibaba Group. Daraz will now officially be a member of Alibaba Group.

Through this acquisition, Daraz will now be able to take advantage from the leadership and experience of Alibaba with regard to online commerce, technology, mobile payment as well as the logistics for growth enhancement in 5 countries where it is operating. The combined population of these 5 countries where Daraz is operational is about 460 million, in which 60% population constitutes individuals of less than 35 years of age.

Daraz was established back in 2012 in Pakistan and has managed to become the most famous online shopping website in the country. The company also operates in four other countries other than Pakistan. Following this acquisition, Daraz will continue to operate under the same brand name.

Co-CEO of Daraz Mr. Bjarke Mikkelsen said, “With this transaction Daraz has found its natural home in the Alibaba family, and we are proud to carry our part of the mission to ‘make it easy to do business anywhere’. With hard work and dedication we have started the e-commerce journey in our markets, but we have still only scratched the surface of the potential.”

Another Co-CEO of Daraz Mr. Daniel Zhang said, “We are excited for Daraz to become a part of the Alibaba ecosystem. Together with Daraz, we can now empower entrepreneurs to better serve consumers in the region through our technology and expertise. In Daraz, we found a great team that espouses our values and believes that a technology-enabled commerce ecosystem will play a critical role in driving the long term economic development in South Asia.”

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